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Greg Gonzalez
Joe Cloyes

Our grandmother Eva created her own skincare line in the Bay Area over 40 years ago—she was one of the first American estheticians, and one of the first to bring natural, botanical ingredients to the U.S. Eva fostered a love of botanical skincare in our family, and inspired two of her daughters to continue in the same practice.

Watching the matriarchs of our family run successful skincare businesses inspired us to continue the family tradition of clean, pro-grade skincare, and ultimately to create Youth To The People.

Greg & Joe
Founders, YTTP



Our Concept

"We are superfoods. We are science. We are greens-based skincare and clean beauty for all people..."

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Our Founders: